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Seawag
Rebrand Strategy Social Website Events
From commodity to premium with 300% sales growth

Squishy transformed Seawag from a seasonal impulse buy into a premium year-round outdoor brand — with a complete rebrand, new website, 12-month marketing calendar, and results that speak for themselves.

300%
Website sales growth YoY
2,500+
Organic Instagram followers in 5 months
50%
LinkedIn follower boost in one day
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AS&Co
Rebrand Strategy Content Email Events
600% lead gen boost and 3 Amazon Bestsellers

Squishy delivered a full rebrand, rewired the marketing engine, and turned disconnected activity into a commercial machine — with a 600% increase in lead generation and three Amazon Bestsellers.

600%
Increase in lead generation
76%
Newsletter open rate
7,684%
LinkedIn engagement increase
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NILC
Strategy Video Influencer Paid Media Content
How we helped NILC step out of the shadows

The National Immigration Law Center was making a real impact but almost no one knew their name. Squishy built a full-scale communications strategy that reached 15 million people and generated $342k+ in unpaid media value.

15 million
Impressions
7.2 million
Influencer views
$342k+
In unpaid media value
187 straight days
NILC content watched on YouTube
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Bounce
Trust Building LinkedIn Events Content
Building the engine while running the race

Bounce had great narratives but no system behind them. Squishy built a fully loaded 52-week lead-gen calendar that turned scattered content into a predictable pipeline — delivering meetings within 48 hours of launch.

13%
Outreach reply rate (vs 2% benchmark)
32.5%
Top post engagement rate
48hrs
From launch to meetings booked
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Creative Translation
Rebrand Strategy Social Events Design
Awakening a brand and building unstoppable momentum

After Creative Translation's rebrand, Squishy helped bring their new identity to life with consistency, creativity, and momentum — delivering a 92% increase in LinkedIn engagement and 200+ graphics across every channel.

92%
Increase in LinkedIn Engagement Rate
64%
Increase in Instagram Content Interactions
200+
Graphics Created for Social Media, Events, Sales Collateral, etc
"Awakening their brand"
Created new marketing and sales materials based on their new brand identity
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Major Hotel Brand
Creative Social Video Design Strategy
Full 360° creative for a major US hotel brand

When a major US coastal resort and convention centre needed a creative partner who could move at pace, think strategically, and deliver across every touchpoint, Squishy embedded as a true fractional creative team. The result: 693 hours of output, 10+ content formats, and a top 1% global hotel Instagram ranking.

693
Hours of creative work delivered
60.88%
Reel engagement rate (vs 1–3% avg)
Top 1%
Global hotel Instagram ranking
10+
Content formats delivered
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CollabCareers
On-going Marketing Website Rebrand
From idea to go-live in under a month

We launched CollabCareers with D&S Executive in under a month, complete with brand, style guide, and website — reactivating 4,000 dormant contacts and reaching 10,000+ on LinkedIn weekly.

1 Month
Brand and website launched
50.4%
Average newsletter open rate
10,000+
LinkedIn reach
4,000
Reactivated contacts
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Haylo HR
Graphic Design Web Development Illustration
A bright new identity for a people-first brand

We partnered with Tap HR to reposition and rename the business as Haylo HR — with a fresh logo, updated colour palette, comprehensive brand guidelines, and 20+ assets across every channel.

1 new name
Full rebrand from Tap HR to Haylo HR
20+
Brand assets delivered
100%
Brand transformation
5 pillars
Brand values defined
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