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1 Month
Launched a new brand and website
50.4%
Average newsletter open rate (avg 15%)
10,000+
LinkedIn reach
4,000
Reactivated contacts

From Idea to Impact: Launching CollabCareers and Reigniting Engagement for D&S Executive Career Management.

The challenge

D&S Executive Career Management had a strong reputation but needed to evolve. The business wanted to launch a new sub-brand — CollabCareers — with a complete identity, website, and go-to-market strategy, all within an incredibly tight timeframe. On top of that, thousands of contacts in their CMS had gone dormant and needed reactivating.

What we did

We launched CollabCareers with D&S Executive in under a month, complete with brand, style guide, and website. Alongside the launch, we implemented a re-engagement strategy that activated over 4,000 dormant contacts through their CMS, sparking renewed interest and activity. We developed strategic partnership programs to expand their reach and repositioned the brand from a founder-led business to a recognised and credible organisation. On social media, we scaled both LinkedIn and YouTube, helping them reach over 10,000 potential clients each week, with an average LinkedIn engagement rate of 13.8%. We also launched their first quarterly newsletter, achieving a 15.51% open rate and a 3.4% click-through rate, with minimal bounce and unsubscribe rates. From strategy to visibility, we helped D&S grow their voice and presence across every channel.

The numbers speak for themselves

  • ✓ New brand, style guide and website launched in under 1 month
  • ✓ 50.40% average newsletter open rate — more than 3x the industry average of 15%
  • ✓ 10,000+ potential clients reached weekly on LinkedIn
  • ✓ 4,000 dormant contacts reactivated through CMS re-engagement strategy
  • ✓ 13.8% average LinkedIn engagement rate
  • ✓ First quarterly newsletter launched with 15.51% open rate and 3.4% click-through rate
  • ✓ Strategic partnership programs developed to expand reach and credibility

From strategy to visibility, we helped D&S grow their voice and presence across every channel — turning a tight deadline into a launchpad for long-term growth.

Want results like these?

Every business is different, but the approach is the same - smart strategy, brilliant execution, measurable outcomes.

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