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1. Who we are

Squishy Little Agency Ltd (trading as "Squishy Little Agency"), a company registered in England and Wales under company number 14230740.

  • Registered office: Office One, 1 Coldbath Square, London, Greater London, England, EC1R 5HL
  • VAT number: 475100121
  • Email: hello@squishylittleagency.com

In these terms, "we", "us" and "our" refer to Squishy Little Agency Ltd. "You" and "your" refer to the client purchasing our services.

2. What these terms cover

These Terms of Service govern the supply of fractional marketing and related digital services ("Services") offered through the Squishy Little Agency website at squishylittleagency.com (the "Site"). By placing an order or engaging our services, you agree to be bound by these terms.

If you are a consumer, nothing in these terms affects your statutory rights under the Consumer Rights Act 2015, the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, or any other applicable UK legislation.

3. Our services

We offer fractional marketing services to SMEs, including but not limited to:

  • Marketing Strategy - research, planning, positioning and go-to-market strategy.
  • Social Media - content creation, scheduling, community management and reporting.
  • Creative & Design - brand assets, campaign visuals, video and graphic design.
  • Paid Advertising - PPC management across Google, Meta, LinkedIn and other platforms.
  • SEO - technical audits, on-page optimisation, content strategy and link building.
  • Email Marketing - campaign creation, automation flows and list management.
  • Website Design & Development - bespoke websites built to convert.

The scope of each engagement is described in the relevant proposal or statement of work and forms part of these terms.

4. How the contract is formed

  1. We discuss your requirements and provide a proposal or statement of work.
  2. You accept the proposal and agree to a monthly retainer or project fee.
  3. A binding contract is formed between us once you confirm acceptance in writing (including email) and we acknowledge receipt.
  4. We will send you a confirmation outlining the agreed scope, timeline and fees.

We reserve the right to decline an engagement for any reason.

5. Pricing and payment

5.1 Prices

All prices are quoted in Pounds Sterling (GBP) unless otherwise agreed. Prices are exclusive of VAT. If you are UK-based, VAT at the prevailing rate (currently 20%) will be added where applicable.

5.2 Retainer payments

Monthly retainer fees are invoiced at the start of each calendar month and are due within 14 days of the invoice date.

5.3 Project payments

For one-off projects, a 50% deposit is payable upfront to secure your start date. The remaining 50% is due upon completion, before final deliverables are handed over.

5.4 Late payment

If any payment is not received within 14 days of the due date, we reserve the right to suspend work and to charge interest at 4% above the Bank of England base rate in accordance with the Late Payment of Commercial Debts (Interest) Act 1998 (for business clients).

6. Delivery timelines

We will agree timelines for deliverables as part of each engagement. All timelines are estimates and do not account for client-side delays. If you do not provide required materials, feedback, or approvals within the timeframes we communicate, your delivery dates will be pushed back accordingly.

We will make reasonable efforts to meet agreed timelines but shall not be liable for delays caused by circumstances beyond our reasonable control (see section 14, Force Majeure).

7. Your responsibilities

To enable us to deliver on time and to the expected standard, you agree to:

  1. Provide all required materials (brand assets, logins, content, imagery) in a timely manner when requested.
  2. Respond to review requests and provide feedback within 5 business days of receiving work for review, unless otherwise agreed.
  3. Ensure that any content, images or materials you supply do not infringe the intellectual property rights of any third party, and you indemnify us against any claims arising from content you provide.
  4. Designate a single point of contact for project communications.
  5. Not withhold payment as a means to obtain additional work outside the agreed scope.

8. Cancellation and notice periods

8.1 Monthly retainers

Either party may terminate a retainer engagement with 30 days' written notice. You will be invoiced for work completed up to the termination date. No refund for any partial month already paid.

8.2 Project work

  • Before work starts: You may cancel in writing. Any deposit paid is forfeited.
  • During the project: You may cancel in writing. You will be invoiced for all work completed to date at our reasonable assessment. The deposit is applied to this balance.

8.3 Cancellation by us

We may cancel the contract if:

  • You fail to provide required materials or feedback for more than 20 business days after our written request, despite a written reminder.
  • You breach any material term of this agreement.
  • Payment is not received when due and remains outstanding for more than 14 days after a written reminder.

If we cancel due to your breach or non-cooperation, no refund of any sums paid is due. If we cancel for our own reasons unrelated to your actions, you will receive a full refund of all sums paid for undelivered work.

9. Revisions and scope

Our proposals include a defined scope of work. Requests that materially change the scope, add substantial new deliverables, or require work not included in the original proposal will be quoted separately and are not covered by these terms unless agreed in writing.

10. Intellectual property

10.1 Ownership

Upon receipt of full payment, ownership of bespoke deliverables created specifically for your project transfers to you.

10.2 What we retain

We retain ownership of:

  • Our underlying tools, frameworks, templates and reusable components.
  • Any pre-existing intellectual property we bring to the project.
  • The right to display the project in our portfolio and case studies (see section 10.4).

10.3 Third-party assets

Where we use third-party fonts, images, plugins or software in your project, these remain subject to their own licence terms. We will ensure appropriate licences are in place at the time of delivery, but ongoing compliance is your responsibility.

10.4 Portfolio rights

We may feature your completed project on our website, social media, and marketing materials as a case study or portfolio piece, unless you notify us in writing that you do not consent.

11. Confidentiality

Both parties agree to keep confidential any non-public business information shared during the engagement. This obligation does not apply to information that is publicly available, already known, independently developed, or required to be disclosed by law.

12. Data protection

We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. For details on how we collect, store and use your data, please see our Privacy Policy.

Where we process personal data on your behalf as part of delivering our services (for example, managing email lists or contact form submissions), we act as a data processor and will process such data only in accordance with your instructions as data controller. We maintain appropriate technical and organisational measures to protect personal data.

13. Limitation of liability

13.1 Our liability cap

To the maximum extent permitted by law, our total aggregate liability to you in connection with these terms - whether in contract, tort (including negligence), breach of statutory duty, or otherwise - shall not exceed the total fees paid by you under the relevant engagement in the 12 months preceding the claim.

13.2 Exclusions

We shall not be liable for:

  • Any indirect, consequential or special loss, including but not limited to loss of profit, loss of revenue, loss of data, loss of business or goodwill.
  • Any loss arising from your failure to maintain backups of deliverables after handover.
  • Any loss caused by third-party hosting providers, domain registrars, payment processors, or other services outside our control.
  • Delays or defects caused by inaccurate, incomplete or late content supplied by you.

13.3 Nothing excluded

Nothing in these terms excludes or limits our liability for:

  • Death or personal injury caused by our negligence.
  • Fraud or fraudulent misrepresentation.
  • Any liability that cannot be excluded or limited under applicable law.

14. Force majeure

Neither party shall be liable for any failure or delay in performing their obligations where such failure or delay results from circumstances beyond that party's reasonable control, including but not limited to: natural disasters, pandemics, government action, war, terrorism, cyber attacks, power failures, internet outages, or industrial disputes. The affected party must notify the other party promptly and use reasonable efforts to mitigate the impact.

15. Warranties and disclaimers

We warrant that:

  • We will perform the Services with reasonable care and skill, as required by the Consumer Rights Act 2015 and the Supply of Goods and Services Act 1982.
  • The final deliverables will materially match the agreed scope and specifications.

We do not warrant that:

  • Our services will achieve any particular search engine ranking, traffic level, or commercial result.
  • Any website we build will function without interruption or error on every possible device or browser.
  • Third-party services integrated into your deliverables (analytics, payment gateways, APIs) will remain available or unchanged.

16. Indemnity

You agree to indemnify us and hold us harmless against any losses, damages, costs and expenses (including reasonable legal fees) arising from:

  • Content, images or materials you provide to us that infringe any third party's intellectual property or other rights.
  • Your use of the delivered work in a manner that breaches any applicable law or regulation.
  • Any breach by you of these terms.

17. Dispute resolution

If a dispute arises, both parties agree to attempt to resolve it informally by contacting hello@squishylittleagency.com in the first instance. If we cannot reach a resolution within 30 days, either party may pursue formal proceedings.

If you are a consumer, you may also be entitled to use the UK's alternative dispute resolution (ADR) procedures. We will provide details of any applicable ADR scheme upon request.

18. Changes to these terms

We may update these terms from time to time. Changes will be posted on this page with an updated "Last updated" date. Changes do not apply retrospectively and will not affect any engagement already in progress under the previous version of these terms.

19. Severability

If any provision of these terms is found to be unlawful, void or unenforceable, that provision shall be deemed severable and shall not affect the validity and enforceability of the remaining provisions.

20. Entire agreement

These terms, together with our Privacy Policy and any proposal or statement of work we provide, constitute the entire agreement between us in relation to the Services. They supersede all prior negotiations, representations, or agreements relating to the same subject matter.

21. Governing law and jurisdiction

These terms are governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales, except that if you are a consumer habitually resident in Scotland or Northern Ireland, you may bring proceedings in your local courts.

22. Contact us

If you have any questions about these terms, please contact us: