600% lead gen boost and 3 Amazon Bestsellers
“We'd worked with other agencies before, but nobody had given us a system. Marketing felt busy but wasn't driving commercial results.
The challenge
AS&Co had worked with other agencies before, but nobody had given them a system. They had The Green Room, Backstage, Front Row, The Visionary, three published books, conference appearances, newsletters — but it was all disconnected. Marketing felt busy but wasn't driving commercial results.
What we did
Squishy delivered a full rebrand — logo, colour palette, brand guidelines — and then stayed on to rewire everything underneath. They built a new website, refreshed all sales and product materials, and mapped every programme, event and content piece into one joined-up marketing calendar with clear launch, nurture and follow-up windows.
The numbers speak for themselves
- ✓ 600% increase in lead generation
- ✓ 76.3% of all website traffic driven by Squishy's content strategy in 2024
- ✓ 76% average newsletter open rate with a 6% click-through rate (vs ~20% / 2.5% industry average)
- ✓ 7,684% increase in LinkedIn engagement
- ✓ All 3 of Ali Stewart's relaunched books hit Amazon Bestseller
- ✓ 16 podcast appearances booked in Q1 2025 alone
- ✓ Custom booth designs, branded giveaways and campaign materials for conferences
“For the first time, we can forecast revenue from our programmes with confidence instead of crossing our fingers. Squishy gave us structure without killing the creativity.
Want results like these?
Every business is different, but the approach is the same - smart strategy, brilliant execution, measurable outcomes.
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