Awakening a brand and building unstoppable momentum

The challenge

Creative Translation had just been through a full rebrand, but the hard part was only beginning. They had a beautiful new identity but no system to roll it out consistently — no marketing strategy, no content engine, no event presence, and no way to turn a fresh look into real commercial traction. Their email campaigns lacked structure, social media was inconsistent, and their sales collateral didn't reflect the premium positioning the rebrand was designed to communicate.

What we did

Squishy became Creative Translation's trusted partner for marketing, design, and event support. We delivered a complete set of new sales and marketing materials, developed and executed their first full marketing strategy, and created content that now drives 7.8% of their website traffic. Our email campaigns average a 21.7% open rate and a 5.8% click-through rate. On social media, we grew LinkedIn engagement by 92% and impressions by 151%, while launching a new Instagram account that achieved a 193% increase in impressions. We designed booths, swag, and branded activations for high-profile events including the Cannes Lions Festival, where we managed their full presence, and MAD//Fest, where we delivered event strategy. We also implemented a segmented CRM strategy in HubSpot to support lead conversion, and collaborated with third-party creatives to roll out multi-channel campaigns.