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13%
Outreach reply rate (vs 2% benchmark)
32.5%
Top post engagement rate
48hrs
From launch to meetings booked

We were doing what every business does: posting when we had a spare minute and saying yes to events without a bigger plan.

The challenge

As a growing business, Bounce knew it needed to market itself properly, but was doing what so many companies do: posting when there was a spare minute and saying yes to events without a bigger plan. Great narratives existed — 'rebuilding trust in sales', 'from hype to human', 'B2B boring business' — but they weren't stitched into a system that could consistently fill webinars, clinics and the pipeline.

What we did

Squishy built Bounce a fully loaded lead-gen calendar across 52 weeks: quarterly narrative arcs, weekly LinkedIn content mapped to themes, monthly webinars, sales clinics, networking events, guest speaking, blogs, newsletters, a podcast, and direct outreach — all with clear owners, dates and KPIs tracked in the same sheet.

The numbers speak for themselves

  • ✔ LinkedIn followers grew from 218 to 300+ with engagement rates regularly hitting 8–20%
  • ✔ Individual posts regularly driving 200–1,000+ impressions organically
  • ✔ 13% reply rate on client outreach campaigns vs a 2% industry benchmark, with 24 opportunities generated in January alone
  • ✔ 9.9% average reply rate across refined outreach campaigns, with one campaign hitting a 26% positive reply rate
  • ✔ GTM infrastructure builds now regularly producing meetings within 48 hours of launch
  • ✔ 30 high-quality leads across three retainer clients in a single month
  • ✔ 30+ attendees at a Pimento Club 30 speaking event — the biggest turnout in the event's history
  • ✔ A fortnightly podcast launched, monthly webinars and sales clinics, and a packed events diary

Want results like these?

Every business is different, but the approach is the same - smart strategy, brilliant execution, measurable outcomes.

Let's talk