From commodity to premium with 300% sales growth
“Before Squishy, Seawag was a commoditised impulse buy. People grabbed a waterproof pouch on their way to the beach and forgot about us by September.
The challenge
Before Squishy, Seawag was a commoditised impulse buy. People grabbed a waterproof pouch on their way to the beach and forgot about them by September. Marketing was reactive, campaigns were last-minute, and nothing connected the dots between trade shows, social, email, and retail.
What we did
Squishy came in and completely transformed the brand. They refreshed the identity, repositioned Seawag as a premium 'elements-proof' brand, and within three months had designed and launched a brand new website. They built a 12-month marketing calendar covering everything from CES and Surf Expo to TikTok Lives, Instagram Shops, ambassador content, email funnels, and retailer activations — all mapped out week by week with clear owners and outcomes.
The numbers speak for themselves
- ✓ 300% increase in website sales year-on-year
- ✓ 50% increase in LinkedIn followers in a single day
- ✓ 2,500+ organic Instagram followers in just 5 months from a brand new channel
- ✓ 2 successful new product launches supported end-to-end
- ✓ A high-impact CES booth designed and executed in under 48 hours
- ✓ A new affiliate campaign launched to diversify revenue and expand digital visibility
“Squishy didn't just make us look sharper. They turned Seawag from a seasonal afterthought into a premium year-round outdoor brand that distributors, retailers and consumers all take seriously.
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Every business is different, but the approach is the same - smart strategy, brilliant execution, measurable outcomes.
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