HayloHR

Rebranding Tap HR into Haylo HR with a bold new identity and unified presence
Graphic Design
Web Development
Illustration

A Bright New Identity for a People-First Brand

We partnered with Tap HR to reposition and rename the business, creating a new identity that became Haylo HR. The rebrand included a fresh logo, updated colour palette, and comprehensive brand guidelines that reflected the company's values and tone of voice. We reworked their website to align with the new brand and provided a suite of assets for social media to ensure consistency across all channels. We also refreshed their existing marketing collateral for events, helping them show up with confidence and clarity in every setting.

1 new name

A full rebrand from Tap HR to Haylo HR, reflecting a clearer purpose and personality

20+ Brand Assets

Delivered across social, web, and events to ensure a consistent visual identity

100% brand transformation

From logo and colour palette to messaging and marketing collateral

5 brand pillars defined

Clear values and tone of voice that anchor the Haylo HR brand across all channels