FROM STARTUP TO INVESTOR-READY BRAND.
DIFFERENTLY
The Challenge
A great product. An invisible brand.
Sonny's had a genuinely exciting concept the UK's first 100% gluten-free fast food brand. But without a coherent brand identity, a compelling digital presence or investor-ready materials, they were struggling to get the backing they needed to scale.
They needed everything: a brand, a story, a website, and the collateral to walk into a room and be taken seriously.
The Solution
Built for investment and scale.
We partnered with Sonny's to help shape their bold vision of becoming the UK's first 100% gluten-free fast food chain into a business that looks and feels ready to scale. Our work focused on refining their existing brand to feel more confident and consumer-facing, supported by social media templates that ensure consistency as they grow.
We designed and built a brand new website that brings the Sonny's experience to life, a fully responsive build that serves as a dual-purpose tool for both customers and investors. To support fundraising efforts, we also redesigned the investor deck, clearly laying out the business opportunity, market context and exit strategy in a way that speaks directly to investor priorities. We also created mock-ups of future stores and product packaging to help visualise the brand's full potential.
"It's already proving its value. I sent someone our old deck followed by the new one made by Squishy, and they were like "Oh, this is apples and oranges." It's working already."
Sonny Wells
Founder, Sonny's Food
THE NUMBERS
SPEAK FOR
THEMSELVES.
- New website designed to engage customers and impress investors
- 12 branded templates created for consistent social media content
- Positive response increase in perceived investor readiness following deck and website launch
- 400K SEIS/EIS-approved funding round now in motion
- Investor pitch deck redesigned with clear business opportunity, market context and exit strategy
- Mock-ups of future stores and product packaging to visualise the brand's full potential
LET'S BUILD SOMETHING
THAT ACTUALLY WORKS.
LET'S TALK
MEET SQUISHY LITTLE WEBSITES
Need a website that looks great
and converts even better?
That's our other little agency.
