FULL 360° CREATIVE FOR A MAJOR US HOTEL BRAND.
Major Hotel Brand
DIFFERENTLY
The Challenge
One team. Every touchpoint.
A major US coastal resort and convention centre needed a creative partner who could move at pace, think strategically, and deliver across every single touchpoint from Instagram Reels to grand opening laser shows.
They needed one team that could handle campaign planning, content strategy, copywriting, social media strategy, graphic design, video editing, presentations, OOH advertising, digital and physical materials, murals, illustrations, magazine adverts, menus, and so much more, serving both their marketing department and other departments across the hotel brand. The alternative was briefing a dozen different suppliers with no consistency of tone or quality across formats, or leaving it all with their in-house graphic design team and watching them drown in an unmanageable workload.
The Solution
Embedded. Proactive. Always on.
Over the course of 2025, Squishy embedded as a true fractional creative team: not waiting to be briefed, but proactively leading on every creative workstream. We delivered 693 total hours across 242 tasks the equivalent of 17 weeks and 2 days of full-time manpower from one joined-up fractional team.
We became a true extension of their team, not just a supplier. By embedding ourselves into their workflow, we relieved their team of the creative workload entirely, giving them back time and headspace while guaranteeing high-quality output that was on-brand every single time.
"Working with Squishy is like having 5 more people in our Marketing team at a fraction of the cost. We lean on them for social media, graphic design, and lots of little Marketing jobs that we don't have internal resources for. 10/10"
Director of Marketing and PR
Major Hotel Brand
THE NUMBERS
SPEAK FOR
THEMSELVES.
- 693 hours of creative work across 242 tasks from one fractional team
- 60.88% Reel engagement rate approximately 20–60x the industry benchmark
- Top 1% global hotel Instagram ranking (#3,637 out of 330,000+ properties)
- 405.89% average activity rate on social content
- 246.2 average likes and 18.2 average comments per Reel
- 100-day social media campaign conceived and run end-to-end
- 10+ content formats delivered: Reels, carousels, paid ads, video, OOH, print, murals, menus, presentations, and more
LET'S BUILD SOMETHING
THAT ACTUALLY WORKS.
LET'S TALK
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